Last updated: 1 June 2026

1. Who we are

Apex Dap Group Ltd (Company Registration No. CS110740526, TIN C0067366600) is a Ghanaian company operating the Apex CareLink, Kuwa and Boafo.Digital brands. Our Data Protection Registration application is in progress with the Ghana Data Protection Commission.

For the purposes of this Privacy Policy, "we", "us" and "our" refer to Apex Dap Group Ltd. "You" and "your" refer to any individual who interacts with our websites, services, or submits an enquiry.

2. Information we collect

We collect only the information necessary to deliver our services safely and effectively:

Identity & contact details — your name, phone number, email address, and WhatsApp contact (where provided) so we can respond to care enquiries.
Enquiry & care details — the nature of care or support you are requesting, location (city or neighbourhood), preferred start dates, and any special requirements you choose to share.
Service usage data — pages visited, time spent on site, and referral source. This helps us improve our services and understand how families find us.
Communication records — emails, WhatsApp messages, and phone call notes relating to your enquiry or ongoing service arrangement.

We do not collect sensitive personal data such as medical records, religious beliefs, or financial account numbers unless you voluntarily provide them in the context of a care assessment.

3. How we use your information

We use your data for the following lawful purposes:

To respond to enquiries and coordinate care assessments
To match families with suitable caregivers or service providers
To send service updates, scheduling confirmations, and safety notices
To maintain accurate business records required by Ghanaian law
To improve our website, services, and family support resources
To comply with legal obligations, regulatory requests, or court orders

We do not sell, rent, or trade personal data to third parties for marketing purposes.

4. Legal basis for processing

Under applicable data protection principles, we process your personal data on the following bases:

Consent — where you have expressly agreed (e.g. by submitting a contact form or requesting a callback)
Contract — where processing is necessary to enter into or perform a care service agreement
Legal obligation — where required by Ghanaian tax, employment, or corporate law
Legitimate interests — where necessary to protect the safety of clients, caregivers, or the integrity of our services

5. How we store and protect your data

All personal data is held on encrypted, access-controlled systems hosted within secure cloud infrastructure. Our website is served exclusively over HTTPS (TLS/SSL). Access is limited to authorised staff who have a legitimate need to handle your information.

Specific safeguards include:

Encrypted data transmission (TLS 1.2 or higher)
Role-based access controls for internal systems
Regular security reviews and staff training
Secure deletion protocols when data is no longer required

6. Data retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy:

Enquiry records — retained for 24 months after last contact, then securely deleted unless a legal obligation requires longer retention
Active client files — retained for the duration of service plus 6 years in accordance with Ghanaian corporate and tax record-keeping requirements
Website analytics — anonymised after 26 months

7. Sharing and disclosure

We do not share personal data with third parties except in the following limited circumstances:

Service delivery — sharing necessary details with vetted caregivers, nurses, or partner agencies directly involved in your care arrangement
Legal compliance — where required by law, court order, or regulatory authority
Professional advisers — our lawyers, auditors, or insurers, bound by confidentiality obligations
Business transfers — in the event of a merger, acquisition, or sale of assets, subject to equivalent data protection commitments

8. Cookies and similar technologies

Our website may use essential cookies to ensure proper functionality (e.g. form security, load balancing) and basic analytics cookies to understand how visitors use our site. We do not use cookies for targeted advertising or behavioural profiling.

You can control or disable cookies through your browser settings. Note that disabling essential cookies may affect website functionality.

9. Your data protection rights

You have the following rights in relation to your personal data:

Access — request a copy of the personal data we hold about you
Correction — request that we correct inaccurate or incomplete data
Deletion — request deletion of your data where there is no overriding legal reason for us to retain it
Restriction — request that we limit how we use your data in certain circumstances
Objection — object to processing based on legitimate interests
Portability — request your data in a structured, commonly used format

To exercise any of these rights, please contact us using the details below. We will respond within 30 days of receiving a verified request.

10. Children's privacy

Our services are not directed at individuals under 18 years of age without parental or guardian involvement. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us immediately so we can delete it.

11. International data transfers

While our primary operations are in Ghana, some of our service providers (e.g. cloud hosting, communication platforms) may process data outside Ghana. Where this occurs, we ensure appropriate safeguards are in place to protect your data in accordance with this policy.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. The "Last updated" date at the top of this page will be revised accordingly. We encourage you to review this policy periodically.

13. Contact us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or need to report a data concern, please contact us:

Phone: +233 55 568 8508
WhatsApp: +233 55 826 3500
Contact form: apexcarelinkgh.com/contact
Address: Apex Dap Group Ltd, East Legon, Accra, Ghana

We take every privacy enquiry seriously and will work with you to resolve any concern promptly and professionally.